Podcasts are a powerful tool that can motivate, educate and entertain thousands of listeners, and are an excellent way of sharing your expertise, whether by discussing personal experiences or through interviewing guests.
But why have your podcast transcribed, if people are just going to listen to it? One reason is searchability. Google and other search engines crawl through text, and if you have a transcript of your recording to complement your podcast, more listeners can find you when searching for your specialist subject.
Another factor is accessibility. Perhaps not all of your potential audience can listen to your podcast. This could be due to having hearing difficulties or being in an environment where they cannot comfortably listen if they do not have their headphones with them. By offering a transcript of your podcast, you are widening your potential audience.
Sharing is another important reason to transcribe your podcast. By sharing snippets of text from your podcast across social media platforms, you can generate interest without expecting followers to listen to your recording in full straight away.
Some podcast hosts offer automated transcription. Whilst this can be useful, even providers of this software admit there will be mistakes and the transcript will need careful checking. To ensure your transcript is accurate and reflects exactly what is being discussed in your podcast, we recommend using a professional audio transcription service which uses real people! This way, your transcript will not only reflect what is being said, but also who is saying it and in what context. This can be particularly useful for interviews where speakers should be individually identified, or when emotions may be expressed and need to be reflected in the transcript, for example, by typing [laughs] if the speaker is laughing. By using a real person who is an experienced transcriptionist, you can save yourself a lot of time with checking and editing, allowing you to concentrate on the content for your next podcast!
For information on how to use Business Friend’s audio transcription service, please see How We Work. To receive a quote for transcribing your podcasts, please use our Quote Request Form or Contact Us with your requirements. You can also use our Transcription Calculator (below) as a useful guide.