Videos are a popular tool that can educate and entertain thousands, or even millions, of people. They are an excellent way of sharing your expertise in your industry, entertaining your viewers, or showcasing your products on platforms such as YouTube.
But why have your video transcribed if people are just going to watch and listen to it? One reason is accessibility. Perhaps not all of your potential audience can listen to your video. This could be due to having hearing difficulties, or perhaps being in a public place and being unable to increase the volume if they do not have their headphones available. By including a transcript, you are providing more options and not alienating people that come across your video.
Another reason to have a video transcript is to increase the chances of your video being found by potential viewers. Google and other search engines crawl through text, so if you have an accurate transcript alongside your video, whether it is on your website or on a third-party site such as YouTube, there is a higher possibility of the video being found when people are searching for your particular subject matter.
Sharing is another important reason to transcribe your video. By sharing snippets of text from your video across social media platforms, you can generate interest and point them to your video without expecting followers to watch it in full straight away.
There is automated transcription available for videos. Whilst this can be useful, there are often mistakes and the transcript will need careful checking, especially as errors can take away the impact of your video. To ensure your video transcript is accurate and reflects exactly what is being shown on screen, we recommend using a professional audio transcription service that uses real people to transcribe your recording as this will save a lot of time with editing, allowing you to concentrate on the content for your next video!
For information on how to use Business Friend’s corporate proofreading service, please see How We Work. To receive a quote, please use our Quote Request Form or Contact Us with your requirements. Our Transcription Calculator (below) can also provide a useful guide.